Pickering Town Centre
Farmers Market

A year after opening their Farmer’s Market, Pickering Town Centre wanted a brand refresh to take their communications to the next level. They wanted to continue to bring awareness of the market to Pickering residents, encouraging people to buy their food fresh and locally.

The Idea

To help create buzz leading up to opening day, a series of teaser ads were run in out-of-home and on-line media. The creative executions feature farm-specific items located in a home setting. The Bring The Farm Home campaign was a simple and playful way to communicate the core message to buy farm fresh and local. Moving forward, executions featured messaging in chalkboard style, giving the communication an authentic, rustic feel.


Pickering Town Centre Farmers Market
Pickering Town Centre Farmers Market
Pickering Town Centre Farmers Market